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Partner Brief

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PARTNER BRIEF

This document outlines the business plan, roadmap, and partnership layout.

 

 

Summary

Mission

Help SMBs reliably acquire customers through Google ads and other marketing channels without chaos.

 

Main Objectives

AdPillar is the foundation and starting point for our partnership journey which can lead to further projects or businesses. It's important that we offer good services, good support while systemizing and automating our business processes to make it hands free and create value for potential sale.

Service & Support
  • Vet customers to make sure they're a good fit for our services and that we can deliver positive results
  • Implement repeatable systems that can generate good results
  • Offer a personal touch with dedicated account managers or sales representatives to keep in constant contact with our clients make sure they feel great about working with us
  • Offer reports or a dashboard that's straight to the point and easy to understand (focus on results not just metrics)
  • Have a quick and easy support system that resolves clients issues quickly and efficiently
Systemization
  • Create an organizational structure that uses roles to delegate permissions and tasks to staff members
  • Create a master playbook that documents all operations, workflows, and tasks to achieve specific results for each aspect of the business
  • This will enable our business to scale and make sale of the business easier if we choose to go down that path
Automation
  • Discover and use existing tools to simplify and expedite fulfillment, sales, and support.
  • Develop our own in-house tools (proprietary) to simplify and expedite processes
  • Create our own AI automations (proprietary) to reduce labour burden and speed up processes
Future Possibilities
  • Throughout our development process we will discover ways of automating and simplifying different aspects of the marketing process which we can use to develop a SaaS tool for marketing

 

Services & Release

Services will be rolled out in phases. It's possible that not all phases will be rolled out depending on the success of the previous phase. We don't want to offer too many services and create complicated workflows if it's not necessary.

Google Ads ​1st​
  • Paid advertising on Google is very popular and highly in demand
  • It's fairly easy to get into and systemize
  • It's fairly easy to find staff that have experience with some sort of Google advertising
  • Most of the labour is in the setup of the campaigns but ongoing management doesn't have a big drain on resources
  • In the beginning the Google ads will mostly be targeted towards service based industries because it's easier to set up compared to e-commerce which has more complicated analytics
Google Business Profile
    • This is a good companion to Google Ads
    • It's very easy to do and to systemize
    • Most of the labour burden is in the setup and ongoing maintenance is relatively simple
    • This could lead into other service opportunities such as managing Google Reviews and keeping their profiles up to date however this maintenance work can be farmed out or automated if we choose to go down this path
    • Dashboard analytics will be quick and easy to at as there isn't too much complexity
  • ChatGPT
    • OpenAI is going to start offering paid marketing to offset their operating costs very shortly
    • We would be early adopters for this marketing service making it a very easy entry to market
    • Complexity or labour requirements is unknown at this time
Phase 3
  • Microsoft Ads
    • This is a good companion to Google Ads
    • Marketing steps are similar to Google but will require some adaption
    • Easy to add this to our dashboard as the majority of the changes will likely be on the API side
    • Microsoft has a different user base which can help increase results for specific industries
    • Finding staff for fulfillment should be relatively easy
  • Google Local 

Phase 4

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